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Account

An Account is a record that stores information about a person or business, including name, title, and historical interactions. Examples of Accounts include:

  • Health Care Professionals (HCPs), e.g., doctors and pharmacists

  • Non-HCPs, e.g., consumers and payers

  • Employees, e.g., sales representatives and medical science liaisons (MSLs)

  • Institutions, e.g., hospitals and pharmacies

An Account record can be configured using the following custom metadata types:

Account records are also dependent upon the Account object.